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What type of media is used by the companies in order to reach the right target group?
In the 21st century where media is the brainchild of humans for the human. “Whoever controls the media, controls the mind”; how to reach to your audience or target group media has a different platform which creates values for observe to utilize or consume the service/product.
Vis-à-vis to media in the light of Social Media and Internet marketing. An ordinary human who has smart gadgets spend his 6 hours on social media. Consequently, social media has the biggest impact and companies avail it to reach their target group although through the social platform. Such as ads on social webs, bloggers' written expressions which create a massive impact on the targeted circle, and so forth.
Social media Internet marketing has swapped the old traditional marketing mechanism. Companies can target individuals according to their activities on social platforms. Companies now don’t rely on one tvc to plunk out their consumer because, in the current era, there are multiple ways to reach out to the targeted group. As above there are some mentioned and others are; social currency in form of a post. A simple post on the social platform which does marketing, reels also, and an influencer wearing shirt of Gucci making videos and posting it on the social platform also doing marketing for Gucci. So companies use these causes of action, to approach their targeted group.
What are the objectives of the companies using social media as a marketing communication tool?
The purpose of using social media as a marketing communication channel by companies is basically to maintain the relationship between their products/ services and customers also, to attract a more targeted audience towards the brand. The reason why it is important to focus social media as a marketing channel for brands is majorly taken by the fact that there’s a huge population of people who usually spent more of their time on social media other than any medium where companies can actually interact with that much of highly populated target market. Moreover, all these marketing tools not only helps connect with the existing customers but also it helps gain new customers and better brand image recognition on a greater platform. It also provides more detailed analytics of the marketing functions that a company is using to promote their brands through which not everything is dependent on the employees because they are getting a detailed job done by algorithms working on the background of that particular social media channel that you don’t have to perform all the calculations on your own instead it is actually providing you a detailed results through which we can evaluate the marketing strategy other than investing a huge amount of workforce and time to perform such tasks manually. It takes you to the point where you only have to take decisions based on the results provided by those algorithms. This social media industry providing a great source to market a brand on a greater level and also improving by time.
How do companies evaluate social media communication channels they use?
Companies evaluate their social media marketing effectiveness on the basis of feedback they are getting on the input campaign, product launch, and other activities to promote the input variables. This evaluation can be based on different feedbacks in terms of comments, likes, shares, and anything that makes their input popular among the audience. Evaluating these things can be done on different types of results carried forward by the marketing strategy on that particular input. The evaluation of that input is measured by the buying behavior of the consumer attracted towards the product by the input marketing strategy because it can never be evaluated like if a company having a million followers and all the followers are actually going to buy that product that is not what is evaluated but instead they try to focus on the effectiveness of the marketing strategy that is attracting followers towards the brand and what else can be done to acquire new followers and other evaluations such as buying behavior, product popularity and different feedbacks coming out from their marketing strategies basically to evaluate is it going the way they thought? Or, what else can be done? All these results and effectiveness measurements are the parts of the evaluation of the feedback by the companies.
How do companies evaluate social media communication channels they use?
Companies evaluate their social media marketing effectiveness on the basis of feedback they are getting on the input campaign, product launch and other activities to promote the input variables. This evaluation can be based on different feedbacks in terms of comments, likes, shares and anything that makes their input popular among the audience. Evaluating these things can be done on different types of results carried forward by the marketing strategy on that particular input. The evaluation of that input is measured by the buying behavior of the consumer attracted towards the product by the input marketing strategy because it can never be evaluated like if a company has a million followers and all the followers are actually going to buy that product that is not what is evaluated but instead they try to focus on the effectiveness of the marketing strategy that is attracting followers towards the brand and what else can be done to acquire new followers and other evaluations such as buying behavior, product popularity and different feedbacks coming out from their marketing strategies basically to evaluate is it going the way they thought? Or, what else can be done? All this results and effectiveness measurements are the parts of evaluation of the feedback by the companies.
Q. What are advantages and the disadvantages for companies using social media as a tool for marketing communications?
Q. What are advantages and the disadvantages for companies using social media as a tool for marketing communications?
Advantages
It’s an advantage for advertisers as they get data from sites like Facebook which have third-party providers performing via software and services to segment the data.
These days almost everyone has smartphones, laptop and spend certain amount of time on social sites, they can see your advertisement via news feed which increase your brand awareness to them.
Online influencers are great way to advertise as they share and recommend your products via social media and audience are easily convinced by them.
Its very cost-effective as there’s no sign-up cost in any social sites, you only invest your time to manage your account and interact with your audience.
Checking up on customer’s needs, interest or opinion is important and engaging with them from time to time views great impression to the people and communication is important as people becomes ensure that we are listening to them.
Disadvantage
The way you are marketing through social media, you and your competitor may study your techniques which puts your business at risk.
Need for highly technical skill needed from the qualified personnel to manage your social media account.
It is a long term investment which you have to plan to run campaigns consistently.